Also known as “visibility packaging,” it is a type of packaging that offers a unique combination of being almost completely visible while also providing protection.
This packaging typically consists of a cardboard blister card, which is designed with layers of color and blister coating. The contents of the packaging, usually a product, are prominently displayed, often with the addition of a plastic cover.
This type of packaging is particularly suitable for a wide range of products, including those in the hygiene, cosmetics, DIY, stationery and food industries. It allows the entire product to be showcased at the point of sale, making it an effective marketing tool.